January 06, 2015 / #Distributorship

Active Lifestyle (China) Becomes KettleBell Concepts (KBC) Official Distributor

This press release was provided by KettleBell Concepts. The Club Industry editorial staff was not involved in the creation of this content.

Kettlebell Concepts (KBC) announced today that Active Lifestyle has signed on as the exclusive distributor for all KBC educational offerings in China.

In July 2014, Tyler Yearby, a KBC Master Instructor and the KBC International Representative went to China and conducted the Level 1: Introduction to Kettlebell Lifting Instructor Training in 5 different cities. Of the approximately 140 trainers trained, KBC and Active have identified 13 Master Instructors who will begin teaching the KBC Level 1 flagship course at fitness facilities and to trainers nationwide.

“The Chinese fitness market is growing very quickly,” said Jason Li, Training Director of Active Lifestyle. “The challenge though, is—and I’m sure will always be—education. Education to club owners, to trainers, and of course . . . . to the general consumer. Skill and curriculum based training with kettlebells is quite new here. Most customers are still used to more ‘traditional’ type of group exercise classes. Personal training—which is still relatively new here anyway—still tends to focus more on bodybuilding type training. In many ways, the market is where the United States was years ago. Small group training is slowly starting to catch on though as more customers, trainers, and club owners realize the benefits of this kind of model. Still, it will take time. We looked at a variety of kettlebell organizations and KBC stood far above everyone else because of their very high level of education and strict dedication to the fitness market. We look forward to growing with them in the future.”

KettleBell Concepts began in 2002 and was the first company to produce educational courses specifically geared to the fitness professional and gym owner looking to implement and monetize small group, curriculum based kettlebell programs. “12 years later, I still believe that the kettlebell, when in the hands of a properly trained and credentialed fitness pro, can be one of the most effective tools a trainer can use to help get clients to where they want to go. The kettlebell is a commodity now, so it’s not about the sales of the product. It never has been. It’s all about training the trainers and helping the owners and trainers roll it out in the club environment. I’d be hard pressed to find another modality that’s as versatile and as inexpensive to launch,” says David Ganulin, KettleBell Concepts CEO. “The fact that we’re now working with the largest distributor in China is a huge thrill for me. It’s always nice when the vision you’ve had for your business starts to take hold on a global scale. The team in China is a pleasure to work with and they’re just as vigilant as we are about education. Active works with other highly established brands as well, so they have a great track record, know how to market and are already starting to make a big splash with the trainers and owners. That ultimately translates to the end consumer using kettlebells because of what we’re doing here, and that is incredibly gratifying. I’m very excited to be working with them and look forward to helping them expand the KBC brand nationwide.”

About KettleBell Concepts, Inc.

Since 2002, KBC has been the industry leader in kettlebell education for fitness professionals. KBC was one of the first to import kettlebells into the United States, the first to produce a comprehensive education course for the fitness industry, the first to introduce kettlebell training at a fitness industry trade show, and first to conduct and publish the first ever English-language study on kettlebell training in a peer-reviewed journal. KBC produced two industry conventions and have trained over 5,000 instructors. KBC was responsible for bringing kettlebells to Equinox and has since gone on to work with Crunch, Gold’s, TSI, Life Time Fitness, New York Health and Racquet, and many other fitness facilities nationwide. In Dec 2012, KBC entered into a strategic partnership with Mad Dogg Athletics. All courses are CEC-approved.

About Active Lifestyle (China)

Active Lifestyle group traces our roots back to the 70's in Singapore. We are one of the first and largest fitness equipment specialists in Asia. Active Lifestyle’s mission is to encourage people to stay active and healthy lifestyle by providing the highest level of fitness products and services. Active Lifestyle Group has expanded the supply of fitness equipment and related services throughout China, Hong Kong, Malaysia, Indonesia, Vietnam and other countries and areas over more than 40 years, establishing more than 10 branch offices and over 20 after-sales service outlets.

Established 2001 in Beijing, Active Lifestyle China Ltd. now has branch offices in Beijing, Shanghai, Guangzhou and Shenyang, and regional offices in Hangzhou, Nanjing, Wuhan, Haikou, Chengdu and Shenzhen. We only work with partners who are the best in their respective fields of expertise and distribute the world renowned fitness equipment and training brands including Star Trac, Life Fitness, Paramount, Woodway, TRX, Spinning, Power Plate, KettleBell Concepts and the like.

Due to our continuous insistence on “customer first” service belief and our operations philosophy of “Humanity, Justice, Propriety, Wisdom and Trust” our company has been the top high-end fitness equipment supplier in domestic sales volume since 2008.

Active Lifestyle is not only a total equipment solution provider, but we’re also proud to provide top international training systems like TRX, Spinning®, SYNRGY360, Power Plate and KettleBell Concepts™, sales & marketing system and world class gym design to our clients. By integrating our ‘BEST IN CLASS’ equipment and value-added service, we’re dedicated to help you build customer desired fitness gym!


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